All forms of communications are converging into two channels:
DIGITAL & PHYSICAL
These 2 channels make up the foundations to all brand communications and consumer engagement.
Our digital culture and innovations in tech has fuelled the growth of live experiences adding significant value and importance to our channel.
Live Experiences have become a key, consistent and future proof way to engage in the digital world where consumers are the ones in control.
CONVERGENCE
The point at which these two worlds converge enables the most powerful form of marketing and communications.
This is where LEX sits, where a different style of thinking is needed.
Starting from a place of convergence you can expand deeper into each channel.
OUR APPROACH
We create in a place of convergence
Our experiences translate into content, integrating the brand message to connect to your direct and indirect audience
We sit in a highly connected and innovative space within the industry and through our network, knowledge and experience, navigate the trends and developments.
Bridging new technologies with live experiences enables us to develop some of the most advanced experiences and bold ideas in the industry.
HOW
CREATING POSSIBLE
We design for disruption because the speed of change will never be slower than it is today
We are innovators in Live Experience, bridging the digital and physical worlds to inspire the consumer world and solve real world challenges
Our innovative experiences create the spark that multiplies reach and broadcasts positive sentiment
THE POWER OF INFLUENCE
We believe live experiences are the most powerful way to influence your audience
We create credible and authentic live marketing platforms to infiltrate influencer and consumer networks
We ensure our strategy led experiences translate into content, integrating the narrative to influence directly and indirectly
WITH PURPOSE & PASSION
We must inspire to create genuine change in perception and behaviour
We connect through human emotion, a shared passion and a sense of purpose
We believe the ability to inspire is the ability to succeed and a successful concept will engage at all levels of business - internally & externally, to business & consumer audiences
AMBITION WITH PURPOSE
We believe in the power of purpose to inspire
Not all projects and clients will match this statement but all act with their own relative and authentic purpose
We must capture this and leverage it through our creative solutions